If you’ve implemented any kind of social strategy, your brand’s presence is likely peppered across multiple social channels. With so many different platforms to stay on top of, it can be difficult to manage your brand’s online social reputation. But don’t let your social strategy turn into multiple online identities. Here are five tips from Mashable for managing, consolidating and cleaning up your brand’s social reputation. Although these tactics aren’t complex enough to make up a comprehensive online reputation management strategy, they are a good start.
1. Consistency
Just like any other aspect of your marketing initiatives, your social identity should be consistent across the different social platforms. Similarly, it should be aligned with any and all branding across your various other marketing channels. Keep the same logo, design, fonts, company description and tone of voice. In addition, it’s always a good idea to snag vanity URLs on social sites (facebook.com/Levelwing) as well as your domain name (www.Levelwing.com).
Consistency is not the same thing as repetition. Each profile should be a little different depending on the main way each social platform is used, but a common theme should be seen throughout.
2. Find Your Brand
When initially developing your social strategy, you should determine what you want your digital reputation to look like. Once you set a goal for your online reputation, you can build towards it. Take advantage of the unique characteristics and audiences each social platform provides. Although your content for each will be different depending on the way the platform is used, all of them should work together to build upon the digital reputation you set out to create.
3. Own Your Name
Keep track of how your online social reputation is coming along by doing a simple Google search for your brand name. Brand profiles on social networking sites typically rank well in the search engine results. So if you want to be known for certain news and events, be sure to update your social networks with them. You can further improve your SEO by linking between each of your social profiles and pages.
4. Get Some Help
Luckily, there are tools available to help monitor your brand’s online identity. These tools aren’t complex enough to pull in everything you need to know about what’s being said about your brand, but they’re a good start. Tweetdeck and Hootsuite are both dashboards that let you update your social profiles from one single place.
5. You Aren’t a Robot
Social media marketing is a great way to humanize your brand, allowing your company to connect with consumers on a more casual, personal level. So don’t come off sounding like a robot. Consumers want to hear the people behind the brand. Let them.
