Heavy snows throughout the country that halted foot traffic to brick and mortar retailers this winter encouraged online merchants to launch a storm of promotions to attract housebound customers. Clothing retailer Lands’ End was among the companies that initiated campaigns involving giveaways and contests using Facebook and Twitter to keep people from succumbing to cabin fever. The flurry of promotional activities tied to the inclement weather shows how the Internet enables marketers to quickly capitalize on unfolding developments to achieve business objectives. http://www.prnewswire.com/news-releases/snowed-in–log-on-to-lands-ends-virtual-snow-day-115070389.html
