In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to Tweet about their favorite commercials as well. Having spent record-breaking sums to secure the most valuable television slots in advertising, global […]
Author Archives: Joe Beccalori
There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they […]
The “power user” has come to be the Holy Grail of engagement for businesses looking to boost their social media marketing. According to a report from Pew Internet Research, power users typically account for about one-quarter of all Facebook accounts and are ideal targets for businesses since they are the fans most likely to share […]
Market research firm comScore recently reported that customers in the financial industry are happier now than they were at this time last year. Effective internet marketing campaigns and greater web capability are the primary factors behind this improved reputation, according to comScore. Consumers are using mobile apps and online banking to manage their finances more […]
With Facebook on track to reach one billion users, reports that 75% of marketers will increase their social media spending this year, and predictions that social media will transform TV and influence the presidential election, it’s no wonder 2012 has been touted as the “Year of Social Media.” Hyperbolic headlines like these might convince you […]
Dallas Lawrence is the chief global digital strategist for Burson-Marsteller, one of the world’s leading public relations and communications firms. He is a Mashable contributor on emerging media trends, online reputation management and digital issue advocacy. You can connect with him on Twitter @dallaslawrence. If the past year has taught us anything about reputation management […]
Bigger corporations can get a head in the market for many reasons, but one of the main advantages these companies have over small businesses is money. Larger companies can afford sales training, support staff and customer service software make it difficult for smaller companies to compete. For those who are trying to compete in a […]
With social media playing an increasingly important role in marketing, it is important to know how to increase your audience among social media and effectively market your brand. Creating additional tabs on your Facebook profile can help increase your audience. Before creating a new tab, keep the following in mind. 1. Know your audience. Before […]
Marketing graduates offer latest insights and skills to industry veterans, SEO.com President Ash Buckles says Salt Lake City, UT (PRWEB) December 15, 2011 The views some high school and college students have of social media may be changing as they break this month for the holidays. Before Davis High School junior Breanna Barton took Jeff […]
On Friday, December 2nd, the United States Justice Department gave Google the go ahead to execute their $400 million dollar acquisition of AdMeld, a major display advertising company. The Justice department did not require any conditions regarding the acquisition be made due to the fact that there are enough competitors of AdMeld that offer similar […]