If you haven’t noticed already, YouTube has undergone a makeover! The once cluttered home page is now neatly organized and looks pretty good too. Google has discussed changing the format of YouTube for quite some time now and you can definitely notice the fruits of their labor. When you first go onto the site, you […]
Author Archives: Joe Beccalori
According to the 1,300-plus consumers surveyed online globally, there was found to be an expectation that a brand follow, like, post or preference in a social media environment would enable a person to; be eligible for exclusive offers (67%), have the opportunity to interact with other customers who share the same experiences (60%) and gain […]
YouTube always seems to group their major announcements in little bunches. Hot on the heels of the brand new site-wide redesign, they’ve just announced another big change for YouTube creators. Today they announced a new YouTube Video Manager that has a new look, some new features, and an overall streamlined approach. The New YouTube Video […]
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As holiday shopping sales continue their surge, marketers are looking for the best methods of targeting consumers and potential business partners. The growth of social media marketing has led countless organizations to use the channel as a means to expand their visibility and target new customers. Popular platform Twitter’s success as a social marketing leader […]
OK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest challenge facing businesses in 2012 — dealing with increasingly connected consumers. We’re already seeing the leading edge of responses from retailers like Macy’s and Sears. Macy’s posts […]
If you’ve implemented any kind of social strategy, your brand’s presence is likely peppered across multiple social channels. With so many different platforms to stay on top of, it can be difficult to manage your brand’s online social reputation. But don’t let your social strategy turn into multiple online identities. Here are five tips from […]
International Business When news recently broke that Twitter is joining forces with Mixi to compete against Facebook in Japan, the question on the lips of most Americans was, “What in the world is Mixi?” Since MySpace long ago became what Seth Meyers of Saturday Night Live calls “the abandoned amusement park of the Internet,” […]
Fundraising event marketing As a non profit organization you are planning a special event to create awareness in your community about the work you do. You, the staff and volunteers have spent countless hours planning an amazing event that will show the entire City what you do. How much would you be showing if no […]
We continually talk about how to keep customers engaged after they “like” or follow you online. A new study by that Chief Marketing Officer Council sheds some light on the issue. According to the “Variance in the Social Brand Experience” study, consumers expect to be offered unique experiences, savings and promotions as a continuous part […]