Author Archives: Joe Beccalori

Quick Backlinks Tool replaces Yahoo Site Explorer – CEMPER.COM Launches QBL

Creating a high quality backlink report in seconds is possible! (PRWEB) December 08, 2011 Only a few days after the launch of the latest version of the Link Research Tool suite, CEMPER.com provides their users with an additional feature, the Quick Backlinks Tool aka QBL. This new tool is designed as ideal replacement of the […]

MarketingSherpa and Slingshot SEO Present Free Webinar on Choosing the Right …

December 08, 2011 — INDIANAPOLIS, IN — (Marketwire) — 12/08/11 — Two of the most respected brands in online marketing, MarketingSherpa and Slingshot SEO, are hosting a free webinar to help marketers make sense of the increasingly confusing world of Search Engine Optimization (SEO). While savvy and successful marketers know they need to have a […]

For online reputation, transparency is king

A lot will change when it comes to the future of online reputation, but one thing looks to remain static: transparency will always be important so users know on what grounds their reputations are being established. Interestingly, that goes for both service providers and their users. On the provider side, Yahoo’s Luke Beatty, it’s VP […]

Canadian Regulator Issues New Social-Media Guidelines For Advisers

–IIROC stresses need to pre-approve so-called static contents –IIROC says real-time discussions should be supervised –IIROC: Firms should monitor third-party posts such as retweets that may be considered endorsements TORONTO (Dow Jones)–The Investment Industry Regulatory Organization of Canada issued new social-media guidelines for investment advisers, stressing the need to pre-approve some content and supervise real-time […]

Communications Guru Jason Falls Urges Teachers to Embrace Social Media in the …

BASKING RIDGE, N.J., Dec. 8, 2011 — BASKING RIDGE, N.J., Dec. 8, 2011 /PRNewswire/ — Jason Falls, a leading educator, public speaker and thinker in the world of digital marketing and social media, is calling on teachers to embrace social media in the classroom and harness the power of that technology to expand learning opportunities that […]

comScore and Buddy Media Partner on Social Marketing Optimization

A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media. It’s a strategic alliance that leverages the outfits’ respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and […]

Twitter bolsters social marketing with branded pages, new buttons

Microblogging website Twitter announced on Thursday that it will roll out brand pages to help businesses using social media marketing convey their company’s message better on the platform. Like Facebook and Google+, Twitter brand pages will offer a feel slightly different from the traditional. Companies using Twitter for social media marketing will be able to […]

Survey Says SEO The Single Most Important Marketing Channel For SMBs

SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: “If you had to put all your marketing time and budget into […]

An SEO Playbook For 2012

Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine optimization is less about trickery and more about engaging content and audience development than ever before. Over the years, quality optimizers have become more prone to avoid technical tricks […]

MarketingSherpa and Slingshot SEO Present Free Webinar on Choosing the Right …

INDIANAPOLIS, IN, Dec 08, 2011 (MARKETWIRE via COMTEX) — Two of the most respected brands in online marketing, MarketingSherpa and Slingshot SEO, are hosting a free webinar to help marketers make sense of the increasingly confusing world of Search Engine Optimization (SEO). While savvy and successful marketers know they need to have a strategic SEO […]

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