The general feeling has been that social media marketing is beneficial for SMBs. And indeed, marketing gurus have been prescribing social media engagement to SMBs as an obvious no-brainer. Nielsen’s recent Social Media Report, however, has some marketers questioning the value of social media marketing for SMBs. Nielsen’s survey found that, besides connecting with family […]
Author Archives: Joe Beccalori
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a branding, partnership, or reference point of view, but rarely for search engine optimization. By its nature, […]
Establishing your online presence and getting yourself on top of your competitors need lots of hard work. The process is long, complicated and requires too many hours. There are many tasks you need to do to achieve your desired results. Manually, it could take you a full month, usually longer. The process could be boring, […]
In the ancient times, there was always a town crier consigned by the chieftain to deliver his message to their whole town. His only job was to scour every crevice, cranny, and area of his town, shouting, so that everyone would know the tribe leader’s news. He was called the umalohokan, or literally, a shouting […]
Optimizing images for search engines is as important as optimizing the content. This is because people search for information using Google images, Bing images etc. Image optimization is a little different from content optimization. Here are some of the things a person can do to get more organic traffic. 1. Use a relevant and eye-catching […]
One of the cheapest, and even sometimes easiest ways to get traffic to a website is to super-charge it in such a way that it is search engine gold. This means taking the right steps and laying down a good foundation so that not only does your website get indexed, but also can climb the […]
Currently, small businesses and national corporations alike are challenged by advertising at the local level – as evidenced by a recent study from the Chief Marketing Officer Council. But a separate report from BIA/Kelsey suggests that geotargeted social media marketing projects will be gaining popularity and pulling a larger proportion of ad budgets in the […]
The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social and design for mid-to-enterprise level brands. Download our free digital marketing magazine, The Merge, and our bonus one-of-a-kind cookbook. If you think that the Internet is a young person’s phenomenon, consider this: Both Steve Jobs […]
TORONTO, Nov 17, 2011 (MARKETWIRE via COMTEX) — In preparation for 2012, many communications professionals are planning ways to build successful social media strategies to support the goals and objectives of their companies and clients. Marketing, public relations, customer service, product development and community management professionals alike have realized that social media can play an […]
MENLO PARK, CA, Nov 17, 2011 (MARKETWIRE via COMTEX) — In an independent report of top enterprise B2B marketing technologies entitled “Market Overview: 2011 Social Media Platforms For B2B Tech Marketing,” Forrester Research Inc. included Badgeville among five solution providers that help enterprise marketers drive social content creation. Badgeville, a provider of behavior lifecycle management […]