Author Archives: Joe Beccalori

Social Media Management Software Provider Awareness, Inc. Expands Client Base …

BURLINGTON, MA, Nov 17, 2011 (MARKETWIRE via COMTEX) — Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a significant expansion of its client base across a diverse range of industries. New Awareness, Inc. clients range from well-known brands such as Otis Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like […]

Ortsbo Globalizes Mobile Social Media With the Introduction of New Product …

LOS ANGELES, Nov. 17, 2011 — LOS ANGELES, Nov. 17, 2011 /PRNewswire/ — Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, experiential language translation platform, announced today it will demonstrate a groundbreaking mobile feature during its Mobile Marketing Association (MMA) Forum keynote address being held on Thursday, November 17th at 9:15 a.m. […]

Social Media Marketing & Research Reports for SMBs – ECommerce

Social commerce (or social shopping) refers to the growing number of today’s consumers who use social networking services and sites to share their latest purchases, deals, product reviews, want lists, and other shopping finds.  Keeping track of social media trends, research and statistics gives small business ecommerce site owners a solid foundation to plan and […]

B2B social media use growing – or is it?

Subscribe For Updates Home Industry News B2B Marketing News2011-11-17   Tweet According to a recent study from strategic consulting company White Horse, B2B marketers are using social media more prevalently compared to B2C companies, contrary to popular belief, BtoB Online reports. Specifically, it was revealed that 86 percent of B2B companies participate in some form […]

Drug Companies Wait for FDA Guidelines on Social Media Marketing

–Guest post by American University graduate student Natalie Shuster. Since 2009, the Food and Drug Administration (FDA) has engaged in active conversation with national pharmaceutical and biotechnology companies regarding the need to utilize rapidly expanding online social media and digital media platforms. With the FDA’s 2010 “Public Hearing on Promotion of FDA-Regulated Medical Products Using […]

Save on marketing with social media, emails

Dear Professor Bruce: I have a small business and am on a tight budget. I realize that I have to spend on promotion. What are some less-expensive marketing tools that will help me stand out from the competition? Answer: There are a variety of options for marketing your business, even on a small budget. The […]

SEO for Google+ Profiles and Pages

One thing I’ve been particularly obsessed with recently is the SEO elements of social profiles. It began with checking out the SEO for Facebook fan pages and then onto social content. Now, it’s time to take a look at the differences between the optimization of your Google+ personal profile and the new Google+ Pages. SEO […]

Trash Haulers in Houston, TX, Partner with SEO Experts to Better Service Local …

Houston, TX, November 17, 2011 –(PR.com)– In order to address the public’s growing dependence on the Web and to reach more potential customers, AAA Cheap Trash Hauling, a trash removal and demolition services business serving the Houston, TX, area, has hired SEO expert Prospect Genius to increase the company’s Web presence. This move aims to […]

Strange Encounters of the SEO Kind

We all have to deal with the common SEO mistakes, such as a robots.txt moved from a staging server to the production site that blocks the entire site and duplicate meta tags. But from time to time in our daily work, we also see some “Strange Encounters of the SEO Kind.” A panel at SES […]

Trapit Discovery Engine Launches, on a ‘Collision Course with Google’

Trapit, a content discovery engine that learns your preferences and behaviors, has entered its open beta stage. While it doesn’t strictly fall into the realm of search, a Trapit co-founder indicates that Google and Trapit are on a collision course. The Intelligent Trapit Discovery Engine The idea of “discovery engines,” real-time searches that bring you […]

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