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Author Archives: Joe Beccalori
NEW YORK, NY, Nov 17, 2011 (MARKETWIRE via COMTEX) — Conductor, the leader in Search Engine Optimization (SEO) technology, today announced the launch of the Conductor Foundation, an initiative to increase the online visibility of local New York City non-profit organizations through training workshops and the Conductor Searchlight Grant, which includes SEO consultation and pro-bono […]
Have you met Siri yet? If not, it’s worth taking the time to learn more about the iPhone 4S’s digital ambassador, as she could represent the future direction of local search engine optimization. On the surface, Siri — the voice recognition app that allows iPhone users to control their cell phones verbally — seems like […]
An SEO content writer is someone who provides writing, usually in the form of short articles, for websites for the purposes of SEO. Your writing helps online businesses rank higher in search results. Wait, back up… what’s SEO? It stands for Search Engine Optimization. Want your client’s website to show up first in a list […]
Proposed California legislation would upend social networking sites’ privacy policies by imposing restrictions on what user information can be shared and requiring sites to establish more stringent privacy settings. Internet companies and trade associations oppose the bill proposed by Senator Ellen Corbett on the grounds it could undermine their business and have unintended consequences. The […]
Google Plus is an attempt by Google to create a strong presence in the social networking market. Having been unveiled this week Google has found a way to package together their existing online properties, such as: Gmail, Google Analytics, and the +1 Button, with their new social networking platform. Google+, their latest innovation, was built […]
Few people now doubt the colossal importance of Facebook in our world. Established in 2004 Facebook is valued today at over 50 billion dollars and it is home to over 600 million users. It is among the largest intentional communities our world has seen. The Facebook community now surpasses the populations of all but two […]
The 2011 Social Media Marketing Industry Report found 90% of marketers believe social media is important to business. The biggest benefit was brand exposure, which was cited by 88% of the marketers surveyed by Social Media Examiner. Increasing traffic to sites was the second most cited benefit with 72% saying they gained traffic and subscribers due to social media outreach. Improved search rankings were another plus of social media marketing for about two-thirds of the respondents to the survey, which asked more than 3,000 marketers how social media has enhanced their Internet marketing efforts. The survey found more experienced marketers tend to outsource some or all of the social media campaigns
The immense number of people participating in the social media web today has caused many businesses to increase their investment in the growing social media marketing field. Now more than ever small businesses are including social media in their marketing goals. Below are a few of the benefits for small business owners. Increase Online Discussions […]
Retailers eager to roll out social media marketing campaigns will save time and resources by engaging online specialists with proven expertise in reaching customers, according to two leading industry executives with the firm Interact Marketing. This holds especially true for small to mid-sized companies that don’t have enough investment capital on hand to build a […]