In the evolving world of news delivery and consumption, media mogul Rupert Murdoch and his News Corp. unveiled the latest attempt to attract the next generation of readers. A publication built for the iPad will feature HD-quality video and 360-degree photos that allow users to interact to capitalize on the popularity of social media. The […]
Author Archives: Joe Beccalori
Trend watchers have noted a decline in email usage reflecting in part growth in the popularity of social networking sites such as Facebook. Citing research reported by ClickZ.asia and others, the digital measurement firm comScore.com said total minutes spend on web-based email, not including PC web applications such as Outlook, was down two percent in […]
As even the most football adverse viewers know, the Super Bowl appeals to the masses because it’s more than just the annual telecast of a major sports competition. It’s a marketing bonanza and online businesses have reaped big benefits by pitching during the big game. Viewers who enjoy the commercials can watch uncut versions on […]
How to Stay Compliant in Today’s Regulatory Environment While other industries enthusiastically stirred social media into the marketing mix, pharmaceutical companies at first refrained. For one thing, worries about losing control over brand messaging—a concern of all online marketers—made drug firms reluctant to wholeheartedly embrace social media at first. Social media also intimidated pharma for […]
Contemporary communications demands modern tools and distribution channels. With Google and the other search engines ranking social media sites at the top of the Internet’s food chain, it is clear that social media can elevate a company or brand’s profile to protect or promote their business. We search engine optimize the content we create and […]
Organic Search Engine Optimization (SEO), also referred to as natural search optimization, is an Internet marketing practice designed to get companies on page one of search engine results — without advertising — for key phrases commonly searched for relating to a company’s products or services. At Interact, we only use ethical SEO tactics that generate […]
A key factor in ensuring a company’s success is its reputation and this does not only applies to traditional land based companies but also to online businesses, as well. Negative publicity can always hurt a company’s reputation, whether online or not. Managing online reputation involves not only maintaining your online company’s good image but also […]
Online Reputation Management for a local business is about how you monitor, review, and respond to what is said about your small business on the Internet. Anybody doing business on the Internet can be subject to both good and bad publicity. Good publicity for our business is something we all strive to earn and maintain, […]
Interact Marketing will be among the companies including Wikipedia and Google on January 18th publicly displaying protest of the proposed SOPA and PIPA acts on their website. The Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) are currently sitting in Congress. SOPA was proposed to hinder the practices of copyright infringement, however, most […]
Reputation management isn’t a new idea. Everyone wants to maintain a positive, clean reputation but with the changing business environment involving more and more communication outlets, especially the web, the way reputation management is handled has been updated to keep pace. Today, if someone wants information about your product or service, a very simple way […]