Author Archives: Joe Beccalori

5 Benefits of Hiring a Digital Marketing Agency

Digital marketer pointing out analytics on a screen

Digital Marketing plays a huge role in how successful your business’s brand awareness is in a world where eyes are constantly occupied by a screen. Integrating a multichannel approach is vital, as companies evaluate the return on investment for building a great website, running ads online, and curating an engaging social presence. Attempting to run […]

Google Maps Updates with Incredible Detail & Accuracy

Google Earth Update

Google Maps has been around since 2005, and the GPS service has improved tremendously in the years following. With the rise of smartphones, Google Maps has been there to help millions of people find faraway places, warn about traffic ahead, and find new restaurants in the area. Though Yahoo and MapQuest had been first to […]

Digital Marketing for Educational Institutions

laptop on table showing analytics of marketing efforts

When it comes to enrolling a child in school, parents tend to do extensive research to find which school is right for their child. Some things that they may look for are what sports and arts programs are offered, how the annual budget is used, and what kind of credentials the teachers have. In this […]

Virtual Reality & Voice Activated Search: What’s to Come

virtual reality vs voice activated search

Digital marketers are facing a paradigm shift in the way consumers are getting access to content. The rise of virtual reality (VR) offers a more immersive user experience than what was once only conceivably possible in science fiction. The smartphone revolution has spurred innovation for VR to become a huge opportunity for digital marketers looking […]

What’s In WordPress’s Gutenberg Editor

woman on computer and mobile device

As WordPress keeps us all on the hook waiting for their revolutionary update, the Gutenberg Editor, they’ve released a plugin for beta testing. WordPress 4.8 was recently launched in early June, an update that featured more straightforward text and image editing sidebar widgets. As a whole, the most recent update was far more user friendly […]

Google Search Data and Predictive Analytics: What We Search on Google Reveals What’s Really Going On

Wouldn’t we all love to peer inside the minds of our customers to see how we could better reach them and serve their needs? With Google, you actually can—to an extent. Google Trends is an online resource that anyone can use to research and compare terms to get statistics on how frequently they’re searched. This […]

Google AdWords Update: Ad Suggestions Might Already Be Running on Your Dime

Google search engine results page

Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search […]

Interact Marketing to acquire Slingshot SEO Agency Brand in Relevance.com spin-off deal

Slingshot SEO logo

Former Top 5 Market Leader finds a new home in New York NEW YORK (PRWEB) DECEMBER 13, 2017 – Interact Marketing parent Ecommerge, Inc. has entered a binding agreement this week to purchase the once high-flying brand Slingshot SEO from Relevance.com in an all-cash deal. Slingshot SEO had become a national success story during the search engine optimization […]

NY Digital Agency Focuses on Results via Employee Wellness Program

Interact Marketing team at Gold's Gym

Interact Marketing doubles down on corporate wellness. NEW WINDSOR, NEW YORK (PRWEB) OCTOBER 04, 2017 – For the second year, Interact Marketing, a leading NY digital marketing agency has reinforced its commitment to employee wellness. On Friday, the team toured the newly expanded Gold’s Gym in Newburgh, New York where employees will be able to take advantage of […]

SEO : The Movie Documentary due for release today 6/20/2017.

Today, SEO: The Movie, is due to launch today. This movie about the SEO industry is actually a full-length documentary featuring a varying array of search industry leaders. It is directed and produced by Ignite Visibility’s CEO, John Lincoln, who also narrates the documentary, giving the movie and upbeat and funky feel. The film shows […]

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