Once only available as part of the premium Google Analytics 360 Suite, a slimmed-down version of Google Optimize is now free! Google Optimize is an easy to implement A/B testing tool that allows you to run experiments on your webpage. Create variants to landing pages without having to wait for your technical team to implement […]
Author Archives: Joe Beccalori
Have you noticed a few less political ads on the Internet lately? See how spontaneously Hefty is leveraging election season with a clever campaign, and learn how they are getting attention from consumers.
Facebook has also added Masks to Facebook Live, including Halloween theme masks
“The groundwork of all happiness is health,” said great thinker James Leigh Hunt, and few would disagree. In the modern workforce, many of us spend more time at the desk than we’d like to admit. Constant sitting and typing, rushed working lunches, and the stress associated with juggling deadlines, meeting quality standards, and handling unexpected […]
Facebook is once again rolling out a new page layout for business pages on desktop. It seems to be rolling out on an account-by-account basis (we had to try 4 accounts before we spotted the new layout), so you may not have it yet. Overall, the look is much cleaner, and will allow you to […]
YouTube Red is a paid service offered
What is the point of a meme, and how can a business tap into this type of viral marketing?
After a beta test with large brands, Facebook recently rolled out animated
In January, Twitter announced two new features they have added to their network; group messaging,
Facebook recently changed how they display post reach in the timeline