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Author Archives: Joe Beccalori
Why wait for your online reputation to be tarnished when you can manage it as early as now? Online Reputation Management is important, especially during these times when anything and everything can be said about you and then it all gets publicized online.
Learn more about Hold Brothers – a leading direct access trading firm that chiefly deals with the trading of domestic equities.
He created Hold Brothers with his brother Steven in 1994. Gregory Hold’s mission was to create a firm that would supply traders with all the tools necessary to succeed quickly and precisely. Today, Hold Brothers provides access to all of the U.S. markets.
Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.
Scott Boilen is the CEO of Allstar Products Group and the man behind the famous Snuggie: the blanket with sleeves. Scott Boilen has worked tirelessly to ensure a stable leadership position for Allstar in the consumer brand space.
Three simple steps to help marketers get the biggest bang for their social media buck. When it comes to marketing budgets, big isn’t always better in social media marketing.
Last week’s presidential debate had a lot of people talking about winners and losers. One of the biggest winners in terms of marketing was Big Bird or more accurately PBS. After Mitt Romney addressed spending cuts that would affect PBS and the big yellow bird, people latched onto the thought of loosing such an influential character from their childhood and responded with mixed emotions.
Online communities offer consumer products and lifestyle companies with an opportunity to add value, build loyalty, cross-sell products and generate a recurring, subscription-based revenue stream.
Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a companywide social media policy […]