Author Archives: Joe Beccalori

5 Ways to Take Charge of Your Online Reputation

Why wait for your online reputation to be tarnished when you can manage it as early as now? Online Reputation Management is important, especially during these times when anything and everything can be said about you and then it all gets publicized online.

Gregory Hold, co-founder of Hold Brothers

He created Hold Brothers with his brother Steven in 1994. Gregory Hold’s mission was to create a firm that would supply traders with all the tools necessary to succeed quickly and precisely. Today, Hold Brothers provides access to all of the U.S. markets.

5 reasons you need an online reputation management strategy

Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.

3 Lessons Social Media Marketers Can Learn From Big Bird

Last week’s presidential debate had a lot of people talking about winners and losers. One of the biggest winners in terms of marketing was Big Bird or more accurately PBS. After Mitt Romney addressed spending cuts that would affect PBS and the big yellow bird, people latched onto the thought of loosing such an influential character from their childhood and responded with mixed emotions.

5 Things You Can Do To Facilitate a Working Social Media Policy

Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a companywide social media policy […]

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