Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants. Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The research constitutes a social […]
Author Archives: Joe Beccalori
Websites like Yelp, Google+ Local, and Angie’s List allow users to review and tell their experience they’ve had with a business establishment regardless of it being negative or positive. As a reviewer you can discuss your experience at the doctor’s office, how that cup of Joe at the local coffee shop was, or your experience […]
As anyone who’s ever struggled to achieve and maintain high search results rankings can attest to, search engine optimization (SEO) is a constant race to stay one move ahead of your competitors. To win that race, you need to continually improve your own website and monitor your competitors’ SEO activity. If you’ve watched rivals usurp […]
From creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to? Great sex, great food and great marketing create desire then […]
Small businesses frequently complain about all the social media sites and online accounts they maintain. The problem is this: If you don’t control your reputation online, your critics will. “One of the biggest challenges I have seen in prior businesses, over about a 30-year career, is managing the online reputation on so many different platforms,” […]
Most people tend to start their own blog or website for different reasons. Some of them might want to sell stuff, earn some money blogging, build their online portfolio and others just want to share their personal thoughts. In order for their sites to be successful they need to have visitors or readers. These readers […]
SEO Mistakes You Should Avoid SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of search engines. Unless they are specifically looking for a particular business, […]
When marketers consider branding, search engine optimization typically doesn’t come to mind. SEO has long been used as a vehicle for driving highly qualified visitors to brands’ Web sites. But SEO is no longer just about driving traffic; it’s about building brand value and customer affinity. There is often a power struggle within organizations as […]
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? […]
In today’s connected world, nine out of ten children have a mobile phone, and are able to communicate with others as never before. Facebook, instant messaging, E-mail, Twitter, Instagram, Tumblr, blogs and forums, with new platforms cropping up as others fall out of fashion. This can lead to problems for the concerned parent, wandering at […]