Author Archives: Joe Beccalori

Shift in SEO Knowledge & Experience: Priorities in a Post-Penguin and Post …

The SEO False Mentality Probably most of us are aware that Google is the predominant search engine in the industry based on market share and year after year, month after month, when Comscore announces their market share statistics, Google has consistently maintained about 60 to 70 percent of the total market share for many years. […]

Online Reputation Management for Dentists

“Drill baby, drill!” might be a rallying cry at the Republican National Convention, but you’ll never hear it chanted in the waiting room at the dentist’s office. That is why dentists need reputation management. At a certain point in your career as a dentist, you’ve probably realized that people are scared of those medieval tools […]

4 Ways to Manage Online Reviews

Rody Moore is the founder and CEO of Genbook, a leading online appointment scheduling and marketing solution for small businesses. Visit Genbook and follow the company at @GenbookTeam. When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. “Clients […]

How the New Google+ Local Tab Could Influence Local SEO

For local-business owners, the results of Google’s new Google+ Local tab will go well beyond the social network‘s increased social features. All the data compiled under the new tab — which is dedicated to providing information and ratings on local businesses — will be indexed by Google. The new Google+ Local pages will give businesses […]

Link-Building and SEO are NOT Dead: Interview with Arnie Kuenn

With so many people proclaiming the death of search engine optimization, I can almost hear that collective sigh of relief from you, dear SEJ readers, after reading the title of this post. Yes, link-building and SEO are NOT dead (or, your days as a search engine optimizer are far from over). Take it from Vertical […]

Want Your Facebook Fans To Be More Active? Here’s A Simple Trick That Works …

This Facebook Fan Page tip is from Bipper Media, a content social media marketing firm that helps local small business connect to new customers, and generate more exposure for their brand, products, and services. Having a Facebook Fan Page is a great thing for any business regardless of their size. A Facebook Fan Page is […]

Search Engine Optimization: Get More Traffic To Your Website

Search engine optimization techniques are vital to help your site rise above the hundreds of others you’ll be competing against. Search engines provide consumers with a means to shop for just about anything, read up on new companies and perform research. Your site is sure to start increasing in rankings if you decide to follow […]

Social media marketing research shows Pinterest as most important platform for …

Surveys show it creates a stronger connection with retailers than Facebook or Twitter. Though social media marketing has become wildly important over the last couple of years – particularly with the rapidly increasing penetration of smartphones – actually knowing how to go about using it and choosing the platform(s) on which to concentrate has presented […]

The 5 factors that affect the SEO of your website

Questions about SEO Today it is impossible to think that it is just enough to build a website to succeed online.  The whole Search Engine Optimization (SEO) system has evolved both with consumers and search engines. To succeed it is necessary to do multiple SEO activities related to your website in order to achieve the […]

Search Engine Optimization Tips To Increase The Success Of Your Business

With very little guidance you can successfully apply some of the most basic and effective SEO techniques. Continue reading this article for some suggestions on SEO. Present yourself in a way that highlights your expert status. This tactic will maximize internet marketing efforts. Make sure that you create a site that has a specific targeted […]

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