MENLO PARK, CA, Nov 17, 2011 (MARKETWIRE via COMTEX) —
In an independent report of top enterprise B2B marketing
technologies entitled “Market Overview: 2011 Social Media Platforms
For B2B Tech Marketing,” Forrester Research Inc. included Badgeville
among five solution providers that help enterprise marketers drive
social content creation.
Badgeville, a provider of behavior lifecycle management and advanced
gamification solutions, was selected for Forrester’s annual list of
social platforms for enterprise technology marketing. The company was
also highlighted in the report as a top platform helping marketers
“create super content.” Vendors in this category, Forrester
describes, achieve the goal of making content more social.
Social marketing for the enterprise is a fast growing industry, with
adoptions of social technology on par, or greater than from a
consumer audience. As stated in the July 2011 Forrester Research
report: 2011 Social Technographics(R) For Business Technology Buyers,
“technology marketers need to be less apprehensive and more assertive
in their social media approach. In fact, This year’s survey shows
that business technology buyers continue to significantly surpass US
consumers in their use of social media,” according to the 2011
report.
“Badgeville’s platform has become number one in the enterprise
technology marketing category by listening to its top tier customers
and continually evolving,” said Kris Duggan, CEO, Badgeville. “Our
suite of behavior lifecycle management solutions is being used today
by industry leaders such as Samsung, CA Technologies, PayPal’s
X.Commerce, Deloitte, NBC, and hundreds more, to drive customer,
developer, partner and employee behavior.”
Badgeville, which surfaces and rewards user behavior data across an
enterprise’s network of web, mobile, and social sites, and allows a
proprietary social network to develop within the enterprise, is
interoperable with many of the leading solutions listed in the
report, connecting and rewarding user behavior across the top
enterprise marketing solutions via seamless integration.
About Badgeville
Badgeville, the Behavior Platform, makes it easy
for business leaders, marketers and innovative technologists to use
smart gamification techniques to increase user loyalty and engagement
across eCommerce, Media Entertainment, Health, Education, Services
and Enterprise web mobile experiences. Using Badgeville, brands can
reward users with real-time achievements and reputation, while at the
same time driving user behavior, achieving specific business goals,
and measuring and optimizing user engagement. Badgeville customers
include Samsung, CA Technologies, X.Commerce, NBC, Bluefly,
Interscope Records, Deloitte Digital, and The Active Network. Founded
in 2010, Badgeville is based in Menlo Park, California and has
offices in New York and Europe. For more information, visit
Badgeville on the web @
www.badgeville.com
Media Contact:
Caitlin Epstein
Eastwick
408-470-4865
Badgeville@eastwick.com
SOURCE: Badgeville
mailto:Badgeville@eastwick.com
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