NEW YORK, NY, Nov 17, 2011 (MARKETWIRE via COMTEX) —
Conductor, the leader in Search Engine Optimization (SEO)
technology, today announced the launch of the Conductor Foundation,
an initiative to increase the online visibility of local New York
City non-profit organizations through training workshops and the
Conductor Searchlight Grant, which includes SEO consultation and
pro-bono use of Conductor Searchlight(TM) — the industry’s most
widely adopted SEO platform used by many of the Fortune 500 and
Internet Retailer 500 to measure, improve and manage their natural
search efforts and increase site traffic.
Building on the company’s long history of community involvement and
volunteerism, the Conductor Foundation was established to educate and
support New York City non-profit organizations in their efforts to
leverage the Web as an effective cause-marketing vehicle. Conductor
has selected Housing Works, an organization that provides housing,
healthcare, and support services to New Yorkers living with and
affected by HIV/AIDS, as the 2011 Searchlight Grant recipient. Valued
at approximately $50,000 the license and training grant will help
Housing Works raise awareness for its cause locally and on the
national stage.
“Like most non-profits, we struggle with having enough resources and
manpower to properly support all of our marketing needs including
social enterprises, fundraising, program services and advocacy
initiatives,” said Diana Boric, VP for Marketing and Communications
at Housing Works. “With access to Conductor’s Searchlight platform,
we’re able to embrace digital marketing best practices but also
automate much of the time-consuming tasks associated with SEO
tracking and analysis to capture more traffic, redirect staff
resources to other marketing efforts, and ultimately drive awareness
and support for our mission — to end the dual crisis of homelessness
and AIDS.”
Moving forward, Conductor plans to award one percent of all
Searchlight licenses as grants to non-profits and one percent of all
employee time will go toward the work of the foundation and to
training non-profits. As part of the training curriculum, the
Conductor Foundation will host a series of workshops to introduce
non-profit organizations to SEO best practices to improve their
online search visibility. The first workshop, “SEO 101 for Non-Profit
Marketers,” took place on Nov. 2, 2011 at Conductor’s Union Square
offices. Open to all non-profit marketers the session covered a range
of topics including on-page optimization, keyword discovery, tracking
and reporting as well as link building. Attendees included marketing
representatives from Housing Works, Dorot, Kessler Foundation, Mo
Arts and Global Good Partners.
“Social responsibility and community support is in our DNA. We are
thrilled to share our expertise with those in the non-profit world so
that they too can achieve the outstanding natural search results
commercial organizations have experienced with Searchlight,” said
Seth Besmertnik, CEO of Conductor. “Housing Works is an amazing,
well-respected organization and we are delighted that they are the
first to receive this grant to help reach their goals and set a
benchmark of success for others to follow.”
To learn more about the Conductor Foundation, its workshop series or
how to apply for the Searchlight Grant, e-mail
foundation@conductor.com.
About Conductor
Conductor is the undisputed leader in SEO
technology, empowering enterprise marketers to manage and improve
their SEO efforts and deliver provable ROI. The company created the
first and most widely adopted enterprise SaaS SEO technology
solution, Conductor Searchlight(TM), which helps marketers scale
natural search, monitor competitive market share and boost revenue.
Conductor recently launched the SEO Cloud(TM), which makes it
possible to blend SEO data and workflow across any other form of web
marketing. Companies such as FedEx, Siemens, Toys”R”Us, Autodesk and
GE rely on the company’s technology platform and team of experts to
continually measure and improve their natural search traffic and
revenue.
Based in Manhattan, Conductor was recently voted as one of Crain’s
Best Places to Work in New York for the second year running and was
named as the 13th fastest growing software company in Inc. Magazine’s
latest rankings. Visit Conductor at
www.conductor.com or on Twitter
@conductor.
Press Contact:
April H. Burghardt
For Conductor
646.246.0484
Email Contact
Seth Dotterer
Conductor, Inc.
212.542.5147
Email Contact
SOURCE: Conductor, Inc.
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